diff --git a/CHANGELOG.md b/CHANGELOG.md
index c1b2d24..48c5f16 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,15 @@
+# [1.0.12]
+
+### 新增
+
+* `ADManager` 新增 `EnterAdScenario(AD_Type, string)`，支持应用层显式上报广告场景到达。
+* `ADPlayer` 增加预热、重试和播放前钩子能力，用于平台层策略化调度。
+
+### 修复
+
+* `AsyncAdPlayer` 增强首播失败补偿和多次加载尝试，降低冷启动首次播放失败概率。
+* 初始化后可按广告位配置自动预热，避免高价值广告位首次点击才开始建链。
+
 # [1.0.0]
 
 基础版本.
diff --git a/Runtime/ADAggregator/ADManager.cs b/Runtime/ADAggregator/ADManager.cs
index 425f70e..4f33740 100644
--- a/Runtime/ADAggregator/ADManager.cs
+++ b/Runtime/ADAggregator/ADManager.cs
@@ -80,6 +80,7 @@ namespace Runtime.ADAggregator
             controller.Init(adConfig , args);
             _adController = controller;
             _adConfig = adConfig;
+            PrewarmConfiguredPlayers();
             onCallback?.Invoke();
 #endif
         }
@@ -102,12 +103,12 @@ namespace Runtime.ADAggregator
                 return true;
             }
 #pragma warning disable CS0162
-            if (AD_Dicts.ContainsKey(adType) == false)
+            if (!TryGetOrCreatePlayer(adType, out var player))
             {
-                AD_Dicts[adType] = PlayerCreate(adType);
+                return false;
             }
 
-            return AD_Dicts[adType].IsReadly();
+            return player.IsReadly();
 #pragma warning restore CS0162
         }
 
@@ -122,9 +123,9 @@ namespace Runtime.ADAggregator
             }
             // Debug.LogError("准备加载广告" + adType);
 #pragma warning disable CS0162
-            if (!IsRealy(adType))
+            if (!IsRealy(adType) && TryGetOrCreatePlayer(adType, out var player))
             {
-                AD_Dicts[adType].LoadAD();
+                player.LoadAD();
             }
 #pragma warning restore CS0162
         }
@@ -165,15 +166,15 @@ namespace Runtime.ADAggregator
             try
             {
                 _curAsyncPlayer?.Kill();
-                if (AD_Dicts.ContainsKey(adType) == false)
+                if (!TryGetOrCreatePlayer(adType, out var player))
                 {
-                    AD_Dicts[adType] = PlayerCreate(adType);
+                    callback?.Invoke(false);
+                    return;
                 }
 
-                var player = AD_Dicts[adType];
                 if (adType == AD_Type.AwardVideo)
-                    GLOBAL_ShowAwardVideoBefore?.Invoke(player.Key , adScene);
-                _curAsyncPlayer = new AsyncAdPlayer(player, adScene, callback);
+                    GLOBAL_ShowAwardVideoBefore?.Invoke(player.Key , NormalizeScenario(adScene));
+                _curAsyncPlayer = new AsyncAdPlayer(player, NormalizeScenario(adScene), callback);
             }
             catch (Exception e)
             {
@@ -194,11 +195,74 @@ namespace Runtime.ADAggregator
             }
 #pragma warning disable CS0162
             var adPlayer = _adController.CreateAdPlayer(type);
+            if (adPlayer == null)
+            {
+                return null;
+            }
             adPlayer.ADType = type;
             return adPlayer;
 #pragma warning restore CS0162
         }
 
+        public void EnterAdScenario(AD_Type adType, string adScene)
+        {
+#if UNITY_EDITOR
+            return;
+#endif
+            if (!_isInit || mIsGMModel)
+            {
+                return;
+            }
+#pragma warning disable CS0162
+            if (!TryGetOrCreatePlayer(adType, out var player))
+            {
+                return;
+            }
+
+            player.EnterAdScenario(NormalizeScenario(adScene));
+#pragma warning restore CS0162
+        }
+
+        private bool TryGetOrCreatePlayer(AD_Type type, out ADPlayer player)
+        {
+            if (AD_Dicts.TryGetValue(type, out player) && player != null)
+            {
+                return true;
+            }
+
+            player = PlayerCreate(type);
+            if (player == null)
+            {
+                return false;
+            }
+
+            AD_Dicts[type] = player;
+            return true;
+        }
+
+        private void PrewarmConfiguredPlayers()
+        {
+            foreach (AD_Type adType in Enum.GetValues(typeof(AD_Type)))
+            {
+                if (!TryGetOrCreatePlayer(adType, out var player))
+                {
+                    continue;
+                }
+
+                if (!player.AutoPreloadOnInit)
+                {
+                    continue;
+                }
+
+                player.LoadAD();
+            }
+        }
+
+        private static string NormalizeScenario(string scenario)
+        {
+            return string.IsNullOrWhiteSpace(scenario) ? "__default__" : scenario.Trim();
+        }
+
         public void CloseAd(AD_Type adType)
         {
 #if UNITY_EDITOR
@@ -323,4 +387,4 @@ namespace Runtime.ADAggregator
             GLOBAL_ShowAwardVideoComplete?.Invoke(isComplete);
         }
     }
-}
\ No newline at end of file
+}
diff --git a/Runtime/ADAggregator/ADPlayer.cs b/Runtime/ADAggregator/ADPlayer.cs
index a411bbb..266d013 100644
--- a/Runtime/ADAggregator/ADPlayer.cs
+++ b/Runtime/ADAggregator/ADPlayer.cs
@@ -15,9 +15,32 @@ namespace Runtime.ADAggregator
         public    Action     OnErrorAction;
 
         public AD_Type ADType { get; internal set; }
-
         public int State => curState;
 
+        public virtual int MaxLoadAttempts
+        {
+            get
+            {
+                return ADType == AD_Type.AwardVideo ? 2 : 1;
+            }
+        }
+
+        public virtual float LoadRetryDelaySeconds
+        {
+            get
+            {
+                return ADType == AD_Type.AwardVideo ? 0.75f : 0f;
+            }
+        }
+
+        public virtual bool AutoPreloadOnInit
+        {
+            get
+            {
+                return false;
+            }
+        }
+
         public ADPlayer Init(string key)
         {
             this.Key      = key;
@@ -45,6 +68,14 @@ namespace Runtime.ADAggregator
         {
         }
 
+        public virtual void OnPlayRequestStarted()
+        {
+        }
+
+        public virtual void EnterAdScenario(string scenario)
+        {
+        }
+
         /// <summary>
         /// 主动关闭广告
         /// </summary>
@@ -59,4 +90,4 @@ namespace Runtime.ADAggregator
             curState = 0;
         }
     }
-}
\ No newline at end of file
+}
diff --git a/Runtime/ADAggregator/AsyncAdPlayer.cs b/Runtime/ADAggregator/AsyncAdPlayer.cs
index 6801ad8..a11204e 100644
--- a/Runtime/ADAggregator/AsyncAdPlayer.cs
+++ b/Runtime/ADAggregator/AsyncAdPlayer.cs
@@ -10,6 +10,8 @@ namespace Runtime.ADAggregator
         private bool          firstLoad;
         private bool          isKill;
         private bool          isUpdate;
+        private int           loadAttempts;
+        private float         nextLoadRetryTime;
         private AdTimeHandler overHandler;
         private string        _Ad_scene;
 
@@ -23,6 +25,8 @@ namespace Runtime.ADAggregator
             this._callback = callback;
             this.isKill    = false;
             this.firstLoad = true;
+            this.loadAttempts = 0;
+            this.nextLoadRetryTime = 0f;
             this._adPlayer = player;
             if (_adPlayer == null)
             {
@@ -36,6 +40,7 @@ namespace Runtime.ADAggregator
             ADManager.Instance.OpenMask();
             _adPlayer.OnErrorAction = OnError;
             _adPlayer.AdScene       = this._Ad_scene;
+            _adPlayer.OnPlayRequestStarted();
             isUpdate                = true;
             ADManager.Instance.AddUpdater(DoUpdate);
         }
@@ -83,14 +88,20 @@ namespace Runtime.ADAggregator
             }
             else if(!_adPlayer.IsLoading())
             {
-                if (firstLoad)
+                if (loadAttempts < _adPlayer.MaxLoadAttempts)
                 {
+                    if (this._outTime < nextLoadRetryTime)
+                    {
+                        return;
+                    }
+
 #if UNITY_EDITOR
                     Debug.LogError("开始加载广告: " + this._adPlayer.Key);
 #endif
-                    this._outTime = 0;
                     _adPlayer.LoadAD();
+                    loadAttempts++;
                     firstLoad = false;
+                    nextLoadRetryTime = this._outTime + _adPlayer.LoadRetryDelaySeconds;
                 }
                 else
                 {
diff --git a/package.json b/package.json
index d0e2e51..d297f04 100644
--- a/package.json
+++ b/package.json
@@ -2,7 +2,7 @@
   "name": "com.foldcc.cc-framework.commercialization",
   "displayName": "CC-Framework.commercialization",
   "description": "商业化sdk通用组件，包含广告、内购、用户统计、归因统计等",
-  "version": "1.0.11",
+  "version": "1.0.12",
   "unity": "2021.1",
   "license": "MIT",
   "repository": {